Product Designer

Buenos Aires, AR

OPEN TO REMOTE & HIBRID ROLES

Systems
that
Think.

Systems
that
Think.

Industrial designer specialized in Branding & Identity Systems.
I design scalable product infrastructures that turn brand strategy into experience.

Work

Industrial designer specialized in Branding & Identity Systems.
I design scalable product infrastructures that turn brand strategy into experience.

Work

Industrial designer specialized in Branding & Identity Systems.
I design scalable product infrastructures that turn brand strategy into experience.

Work

DISCIPLINE

Brand & Product

FOCUS

Systems & Identity

APPROACH

Structured Thinking

EXPERIENCE

6+ Years

DISCIPLINE

Brand & Product

APPROACH

Structured Thinking

FOCUS

Systems & Identity

EXPERIENCE

6+ Years

Scroll to explore

SELECTED WORK

01

STENSUL

PRODUCT DESIGNER · SAAS / MARTECH

Design system + accessibility overhaul for a B2B email creation platform

2022-Present

02

CALM

WEB DESIGNER · FURNITURE E-COMMERCE

E-commerce UX and design system creation for an Argentine furniture brand

2024-2026

03

ÉLICO

BRAND DESIGNER · SPECIALTY COFFEE

Full brand identity built around a single idea: movement as transformation

2025

04

CENTRAL DE PASTAS

BRAND DESIGNER · ARTISAN PASTA

Urban pasta branding rooted in modularity and neighborhood life

2025

05

AMBATO

BRAND DESIGNER · CITY BRANDING

City branding for an Ecuadorian city, developed with academic rigor

2024

06

FLOR FONTANA

BRAND DESIGNER · ARCHITECTURE

Brand book for a Buenos Aires architecture studio

2023

01

STENSUL

PRODUCT DESIGNER · SAAS / MARTECH

Design system + accessibility overhaul for a B2B email creation platform

2022-Present

02

CALM

WEB DESIGNER · FURNITURE E-COMMERCE

E-commerce UX and design system creation for an Argentine furniture brand

2024-2026

03

ÉLICO

BRAND DESIGNER · SPECIALTY COFFEE

Full brand identity built around a single idea: movement as transformation

2025

04

CENTRAL DE PASTAS

BRAND DESIGNER · ARTISAN PASTA

Urban pasta branding rooted in modularity and neighborhood life

2025

05

AMBATO

BRAND DESIGNER · CITY BRANDING

City branding for an Ecuadorian city, developed with academic rigor

2024

06

FLOR FONTANA

BRAND DESIGNER · ARCHITECTURE

Brand book for a Buenos Aires architecture studio

2023

STENSUL

PRODUCT DESIGNER · SAAS / MARTECH

Design system + accessibility overhaul for a B2B email creation platform

2022-Present

CALM

WEB DESIGNER · FURNITURE E-COMMERCE

E-commerce UX and design system creation for an Argentine furniture brand

2024-2026

ÉLICO

BRAND DESIGNER · SPECIALTY COFFEE

Full brand identity built around a single idea: movement as transformation

2025

CENTRAL DE PASTAS

BRAND DESIGNER · ARTISAN PASTA

Urban pasta branding rooted in modularity and neighborhood life

2025

AMBATO

BRAND DESIGNER · CITY BRANDING

City branding for an Ecuadorian city, developed with academic rigor

2024

FLOR FONTANA

BRAND DESIGNER · ARCHITECTURE

Brand book for a Buenos Aires architecture studio

2023

ABOUT ME

design systems

design systems

Token-based, scalable

A11Y

A11Y

WCAG AAA focus

branding

branding

Identity & systems

UX / Ui

UX / Ui

End-to-end design

Visual Governance

Visual Governance

Systems, libraries & consistency

Teaching

Teaching

UBA professor

PROFESSIONAL MILESTONES

EXPERIENCE CHECKPOINTS

2024

Sr. Product Designer — Stensul

Design System

email builder

Accessibility

2022

JR. Product Designer — Stensul

Usability Improvement

User Flow Development

2024

Web Designer — Calm

E-commerce UX

Design System

Web design

2014

Drawing Professor - UBA

Creativity

Communication

Patience

EDUCATION

2024

Brand & Identity Systems Postgrad

Faculty of Architecture, Design and Urbanism - University of Buenos Aires

2021

Industrial designer degree

Faculty of Architecture, Design and Urbanism - University of Buenos Aires

2020

UX/UI Designer

Coder house

designing
at the
intersection.

designing
at the
intersection.

I design where brand and product meet.

With a background in Industrial Design and a specialization in Branding & Identity Systems at the University of Buenos Aires, I work across disciplines — building systems that translate identity into experience.

Over the past six years, I’ve worked across product design, e-commerce, and design systems, focusing on coherence, accessibility, and scalability.

I care about the layer beneath the interface — the structure that makes brands consistent across touchpoints, and products expressive without losing clarity.

Because a product is not just usable — it’s a manifestation of a brand.

I design where brand and product meet.

With a background in Industrial Design and a specialization in Branding & Identity Systems at the University of Buenos Aires, I work across disciplines — building systems that translate identity into experience.

Over the past six years, I’ve worked across product design, e-commerce, and design systems, focusing on coherence, accessibility, and scalability.

I care about the layer beneath the interface — the structure that makes brands consistent across touchpoints, and products expressive without losing clarity.

Because a product is not just usable — it’s a manifestation of a brand.

CONTACT

Available for new projects

I'm currently Senior Product Designer at Stensul, and open to the right conversations — remote roles, freelance collaborations, or just a good exchange about design systems, accessibility, and brand.

If you have a problem worth solving, I'd like to hear about it.

I'm currently Senior Product Designer at Stensul, and open to the right conversations — remote roles, freelance collaborations, or just a good exchange about design systems, accessibility, and brand.

If you have a problem worth solving, I'd like to hear about it.

Lucas Simeone

Buenos Aires, AR